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8:30am Breakfast * 9am Presentation
Exclusive Pre-Show Presentation
"Italian-Made: Old World Tradition for Today's Modern World"
The Italian Trade Commission invites you to join Pam Danziger, President of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, as she shares insights from an exclusive study on the market for Italian made giftware and home furnishings conducted for the Italian Trade Commission.
With a focus on delivering an enhanced shopping experience at retail, this presentation will present key findings from the research about ways retailers can tap opportunities selling to a more affluent shopper who expects superb quality, workmanship, style and attention to detail in the giftware and home decorative accent products she buys.
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